AI Strategy & Consulting
+Human-reviewed recommendations, opportunity mapping and practical AI direction.
Direction & opportunity
ClaudeOpenAIGeminiPerplexityNotebookLMDeepSeek
Lab open · taking 2 new builds this month
Founder-led AI lab · Dublin · Bigger on the inside
We Build the AI advantage your business is missing.
You bring the ambition, awkward process, or half-formed idea. We shape it into a custom AI system, workflow, app, agent, campaign or automation — with commercial sense built in.
Building since 2012
100s of platforms shipped
Pharmacy & retail roots
Founder-led
Press / or ⌘K for the command console
Repeat admin detected
Follow-up drag
Workflow friction
Business Anomaly Scanner
Hi, I’m Ray.Tell me what’s quietly eating your week —I’ll shine a light on it.
Try a quick scan
First Read Diagnosis
Your humans are doing robot work.
High-friction, low-cognition tasks are stealing capacity from the work that actually moves the needle.
Friction Meter
LowSevere
Likely Machine
AI workflow assistant
Human Effort Lost
18–24 hrs / week
Business Impact
High
Optimisation Insight
Standardise intake, auto-route, and generate first drafts. Reclaim 2–3 days a month and quietly kill the rework.
Your input stays private.
From scan to build
From a vague problem to a priced build path.
Three steps. That’s the whole journey. Tell us what’s going on, we review it — human and AI — and a clear quote comes back. No forms-maze, no sales call.
1
Tell us about your business & needs
a few minutes, no forms-maze
2
We review it — human and AI
AI drafts, a human signs off
3
You get a quick quote back
clear scope, clear price
Receipts, not adjectives
Proof you can poke.
No stock testimonials. No invented logos. We build and run our own platforms in production — so you can judge the cooking, not the menu.
2012Building since
0sApps & platforms shipped
0+Years in regulated industries
0Platforms in the gallery
Livehealthwoosh.com
HealthWoosh
A pharmacy runs on interruptions. We built the omnichannel platform that catches them — to healthcare's standards, not demo standards.
Read the build story →
Livehomewoosh.com
HomeWoosh
Home-buying AI where files never leave the family's own Google Drive. Agents get a tracked, revocable doorway — doors, not storage.
Read the build story →
LiveCommunity safety
Child Rescue Ireland
When a child goes missing, an unread alert may as well not exist. Push delivery engineered like infrastructure — it cannot fail quietly.
Read the build story →The Full-Stack House
One Agency, the Whole Stack
Strategy, design, apps, AI, voice, data, payments, hosting and launch — built in one place, by one amplified operator, at a speed a team can’t match. Most agencies outsource half of this. We don’t.
Design & Creative Systems
+UX, UI, image, video, brand experiences and interfaces people actually want to use.
Design people love
FigmaFramerSplineRiveMidjourneyNano BananaFlux
Apps, Portals & Middleware
+Full-stack web apps, dashboards, portals, PWAs, APIs and operational tools.
The engineering stack
ReactTypeScriptNext.jsVercelSupabaseDockerv0
AI Personality Orchestration
+Prompt systems, behaviour design and AI tuning so agents perform with the right voice and judgement.
Behaviour & judgement
ClaudeOpenAIMistralCursorClaude CodeLangChain
Voice, Vision & Avatars
+Conversational AI, voice flows, visual recognition and branded AI avatar experiences.
Speak, see & appear
ElevenLabsDeepgramWhisperHumeHeyGenSimliTavus
AI Evolution Planning
+Roadmaps from first use-case to automation, agents, orchestration and a full AI Harness.
Idea → AI Harness
n8nMakeLangGraphCrewAICustom orchestration
Data & System Integration
+Secure databases, APIs, business data, backup, resilience and connected workflows.
Connected & resilient
PostgresSupabaseREST & GraphQLWebhooksCloudflareRedis
Commerce & Payments
+Quotes, payment flows, ecommerce, invoicing, checkout and revenue-generating systems.
Money in motion
StripePayPalRevolutGoCardlessShopifyApple PayGoogle Pay
Hosting & Deployment
+On-premise, private cloud, data centre, VPS, testing and production support.
On-prem to cloud
DockerNginxCloudflareVPSPM2Private cloud
Marketing Launch Support
+Campaign assets, videos, QR flows, landing pages, ads and rollout materials.
Launch & rollout
VeoKlingRunwayFramerQR flowsMeta AdsGoogle Ads
Claude Code
Cline
Codex
Gemini
ElevenLabs
Custom orchestration stacks
Self-hosted models
Server / VPS management
“We don’t pick one AI and stick. We run the whole toolchain — and pick the right blade per job.”
The other half of the lab
An agency, not an IT shop.
Strategy and engineering get you a machine. Design, story and launch get it adopted, loved and sold. The same lab that engineers the machine designs the poster, cuts the film and plans the rollout.
Built For Your World
Built for your world. Even if it doesn’t exist yet.
AI systems that adapt to your industry, your workflows, and your customers.
Health & Pharmacy
Automate patient support, compliance, and operations.
→Professional Services
Enhance delivery, reporting, and client experiences.
→Trades & Construction
Streamline quoting, scheduling, and site comms.
→E-commerce & Retail
Personalize shopping, automate support, and drive growth.
→Property & Real Estate
Qualify leads, automate follow-ups, and close faster.
→Education & Coaching
Deliver smarter learning and save time on admin.
→Finance & Insurance
Automate analysis, compliance, and client communications.
→Nonprofits & Associations
Do more good with less—automate work, not your mission.
→Agentic Mastery
Many Agents Make Light Work.
Custom agentic army, per project.
Selected Work
Out of the lab, into the wild.
Click any card to open the full page, then jump to the live site.
AI Platforms
Web Apps
Mobile
Voice & Avatars
Trading
AI maturity path
From AI curiosity to AI Harness.
Most businesses start by trying tools. The advantage comes when AI becomes part of how the business actually runs — connected, useful, owned, and working around your world.
Business value
Automation + ownership
Level 1 · Start here
AI curious
You know AI matters, but the business still has no clear route from curiosity to useful work.
Looks like
ChatGPT tabs, experiments, scattered prompts, no owned system.
Next move
Run Ray’s free scan and find the first business friction worth attacking.
Build path
Business Scan
Tools are where you start. Owned intelligence is where the advantage compounds.
Our Core Advantage
Build an AI Harness for your business.
Your AI. Your data. Your rules. Connected. Orchestrated. Unstoppable.
Private & secure
Bespoke by design
Orchestrated intelligence
Measurable impact
Your AI, Data, Rules.
Connected.
Orchestrated.
Unstoppable.
We design and build your private AI operating layer — a bespoke harness of agents, knowledge, tools and automations that run your business, your way.
Private & Secure
Your data never leaves your environment.
Bespoke by Design
Purpose-built agents, workflows and integrations for how you actually work.
Orchestrated Intelligence
Multi-agent systems that collaborate, escalate, and get real work done.
Measurable Impact
Automate more. Reduce friction. Increase output. See the difference where it counts.
Not a tool. Not a chatbot. A living operating system for your business.
Deploy Your Harness
We Build it, Delivered on Premise
We deliver a complete, turnkey AI harness — ready to deploy in your environment or with your chosen hosting partner.
Built for you. Owned by you. Powered by Strange Materials.
Business Scan
An AI assessment of where your week leaks, plus a few opportunities worth building. The front door to everything.
Grant Check
See if your build could be grant-aware. Ray shapes the problem into a clear scope you can take to your LEO or Enterprise Ireland.
Build Prototype
Test a weird idea, fast. A working prototype to prove — or kill — the concept before you commit.
AI Think Tank · Founder-Led · Human Judgment
The operator behind the machine.
Founder-led consulting and build partner. We work directly with ambitious teams to untangle messy problems, think past the brief, and design useful AI systems that create measurable business value.
MikeFounder & Operator
Building commercial software since 2012 — a decade deep in pharmacy & retail, now aimed at the AI frontier. The person you talk to is the person who builds it.
Meet the operator — the full story →Founder-led from day one
You work directly with the person who scopes it, designs it, and stands behind it.
Real human judgment
We bring domain expertise, critical thinking, and oversight to every decision.
We take it further
You get the build you asked for — plus the optimisations you didn’t originally consider.
Nimble is the point
Small, fast, and accountable. No layers between you and the work. We say what we can do — and don’t over-promise.
The AI think-tank
We live in this daily, so you get ideas and angles a generalist agency simply won’t reach.
When the problem is strange,
don’t call a normal agency.
don’t call a normal agency.
